As the Design Lead, I was responsible for developing a fresh visual identity for STV’s social media, with a primary focus on Instagram and LinkedIn. Below are examples of social graphics featuring DEI campaigns, groundbreaking news, awards, project initiatives, and more.
After exploring multiple design directions, we ultimately embraced STV’s core palette of red and black while showcasing the beauty of our architecture and infrastructure imagery.
STV takes great pride in its talented people, a key focus of the social media campaigns. In an industry still largely dominated by white men, initiatives like Women in Engineering highlight the incredible contributions of underrepresented professionals shaping the world around us.