SetMeld sought a logo for their rebrand, requesting a simple yet impactful lock-up that reflects their core goals as an emerging company. A Personal Online Datastore (POD) is an on-premises or cloud-based storage solution that securely houses data while allowing organizations to share select portions with their partners. The interlocking circles in the logo symbolize the security and seamless functionality of SetMeld’s data-sharing capabilities. The color palette remains subdued, accented by a bold pop of orange for a dynamic touch.