The Emmy lip gloss is designed to embody the trendy Tik Tok teen. Emmy is inspired by the pastel colors and curvy features of modern Scandinavian design, the wonderful kitsch found in thrift stores, and a nod to the toys of Y2K. The product is dispensed through the heart-shaped applicator by squeezing the body. The brand name “Emmy” was chosen to utlize the unique shape of the lip gloss tube for several letters in the logo.